Established in 2010 and situated between London and Milan, Alessandra Rich (/əˌlɛsˈændrə rɪʃ/)  is a fashion house crafting premium Made in Italy collections. The brand strives to epitomize elegance, irony, and confidence, capturing the essence of a distinctive woman who revels in experimenting and playing with her wardrobe. This season, the women's collection features a series of patterned dresses, romantic jewelry, and more casual pieces.